Cutting Through the Hype to What Really Works for DSOs and Group Practices

Sheena Hinson — Director of Partnerships — dental hygienist and marketing strategist with 15+ years of clinical experience

Sheena Hinson tackles the practical questions dental leaders face around AI implementation — job displacement fears, investment value, and team adoption. Her premise: AI doesn't steal jobs, it steals headaches. She shares real-world examples of AI delivering measurable results across dental organizations.

What you'll learn

  • The simple measuring stick: how to separate AI hype from real solutions
  • Why AI reduces friction rather than replacing positions
  • Distinguishing investment value through time or revenue gains
  • Practical examples: voice perio charting, AI patient finders, call recording
  • Effective change management from leadership through clinical staff
  • Bridging the disconnect between executive decisions and frontline realities
  • Piloting and measuring AI tool success with your actual team