Cutting Through the Hype to What Really Works for DSOs and Group Practices
Sheena Hinson — Director of Partnerships — dental hygienist and marketing strategist with 15+ years of clinical experience
Sheena Hinson tackles the practical questions dental leaders face around AI implementation — job displacement fears, investment value, and team adoption. Her premise: AI doesn't steal jobs, it steals headaches. She shares real-world examples of AI delivering measurable results across dental organizations.
What you'll learn
- The simple measuring stick: how to separate AI hype from real solutions
- Why AI reduces friction rather than replacing positions
- Distinguishing investment value through time or revenue gains
- Practical examples: voice perio charting, AI patient finders, call recording
- Effective change management from leadership through clinical staff
- Bridging the disconnect between executive decisions and frontline realities
- Piloting and measuring AI tool success with your actual team