Sheena Hinson

Cutting Through the Hype to What Really Works for DSOs and Group Practices

Dental hygienist, marketing strategist, and Director of Partnerships, Sheena Hinson joins the Alta Voice Learning Series to cut through the noise and deliver what DSO and group practice leaders need most: clarity on what AI actually delivers versus what’s just hype.

With over 15 years of clinical experience and deep expertise at the intersection of dentistry, marketing, and technology, Sheena brings a boots-on-the-ground perspective that’s both pragmatic and refreshingly honest. She tackles the real questions leaders are asking: Will AI replace jobs? Is this an investment or an expense? And how do we get our teams to actually adopt these tools?

This isn’t theoretical. It’s practical, tested, and grounded in the realities of running successful dental organizations. Sheena shares specific examples of AI technologies making measurable impact, from voice perio charting to AI patient finders, and shows how to evaluate any tool with one simple question: Does it grow revenue or save time?

Key takeaways:

• The simple measuring stick: How to separate AI hype from real solutions that deliver results
• Why AI doesn’t replace jobs—it reduces friction and elevates team members
• Investment vs. Expense: When AI creates value through time savings or capital growth
• Real examples: Alta Voice, AI patient finders, call recording, and patient education tools
• Change management done right: Getting buy-in from C-suite to boots on the ground
• The leadership gap: Why decisions made at the top often miss the daily headaches teams face
• How to pilot AI tools effectively and measure success with your actual team members

🎓 Earn CE Credit
This 30-minute course is accredited for 1 hour of continuing education. After watching, simply follow the link below the video to get your CE certificate.

CE Certificate Link

From Sheena Hinson:
“My measuring stick is simple: if it doesn’t grow revenue or save time, it’s hype. AI doesn’t steal jobs—it steals headaches. The key is being intentional about what you adopt, training your teams properly, and making sure the people living with these tools every day have a voice in the decision.”